Tne goal was to create a a series that would introduce Premier League Football (aka, soccer) to NBC Sports Network's American audience.  A secondary goal was to capture a young audience for NBCSN, to bring those young soccer-loving viewers over to the network.

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The way to get the young fans was simple - use talent that they already love and follow on social media, and we found our hosts in The F2 Freestylers, Billy and Jeremy.

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My responsibilities were to develop, write and produce the series on a $500,000+ production budget, filmed on location in England.  I led the creative vision, collaborated with some of the world’s top football clubs, and led the international crew on location..

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In addition to creating the show and running the set, I also executed a social-first marketing campaign, which to this day includes some of NBC Sports most viewed online videos.